UNIT 5 // WORKING TO A BRIEF

Defining the Audience

Age Age is important when classifying audiences. People of similar ages often have similar and dislikes. You can make broad statements about different age groups which, whilst they won't apply to everyone in that group, will apply to the majority. People in their 20s are more likely to live at home or rent than people in their 30s. People in their 60s are less likely to have children still at home than people in their 40s. Media products often have target age that they aim for. Different media products will have different average consumer ages. What does this mean? Companies make assumptions about people of a similar age having similar likes and dislikes in terms of products, in this case, print products. What can it tell you about an audience? It tells print products about people of a certain age demographics their likes and dislikes of a product, genre or topic. Gender Gender is quite a simple way of classifying your au...

Task A Targeting and Defining Audience (Illustrated Report - Audiences and Film Producers)

In media terms, an audience is any group of people who receive a media text, and not just people who are together in the same place. They receive the text via a media carrier such as a newspaper, television, DVD, radio or the internet. It can also be via a mobile phone, iPod, or any other device that stores or receives media messages. Every media text is planned with a particular audience in mind, a television producer has to explain to the broadcasting institution (e.g. BBC or ITV) who is the likely audience demographic for the particular programmes. Audience research is a major element for any media producer. Companies are set up to carry out audience research for media producers, broadcasters and advertisers. These research companies use questionnaires, focus groups, one-to-one interviewing, and electronic devices to find out about people's life styles, and television viewing habits as well as the type of products they want to buy. Profilin...

Male Gaze

Where did the idea of the "male gaze" come from? The male gaze invokes the sexual politics of the gaze and suggests a sexualised way of looking that empowers men and objectifies women. In the male gaze, women is visually positioned as an "object" of heterosexual male desire. ... Mulvey's Theory Adopting the language of psychoanalysis, Mulvey argued that traditional Hollywood films respond to a deep seated drive known as "scopophilia": the sexual pleasure involving in looking. Mulvey argued that most popular movies are filmed in ways that satisfy masculine scopophilia. Although ... The Postman Always Rings Twice [1946] offers a famous example of the "male gaze". In the scene below, the audience is introduced to Cora Smith, the film's lead female character. Using close-ups, the camera forces the viewer to stare at Cora's body. It creates a mode of looking that is sexual, voyeristic, and associated with the male prot...

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