MMJ Yr 2

In media terms, an audience is any group of people who receive a media text, and not just people who are together in the same place. They receive the text via a media carrier such as a newspaper, television, DVD, radio or the internet. It can also be via a mobile phone, iPod, or any other device that stores or receives media messages.    Every media text is planned with a particular audience in mind, a television producer has to explain to the broadcasting institution (e.g. BBC or ITV) who is the likely audience demographic for the particular programmes.    Audience research is a major element for any media producer. Companies are set up to carry out audience research for media producers, broadcasters and advertisers. These research companies use questionnaires, focus groups, one-to-one interviewing, and electronic devices to find out about people's life styles, and television viewing habits as well as the type of products they want to buy.    Profilin...

Traditional marketing scholars teach the 4 Ps: product, price, place, and promotion. It's not about experience marketing. If you combine all of these, you'll reach your unique selling points.    And yet, "the rise of the "experience economy" is currently one of the most important global trends in marketing," writes Zoe Lazarus in Campaign . "Now, more than ever, consumers desire unique, spontaneous and immersive entertainment wherever they are. They want multi-sensory experiences, beyond sight and sound. However, they don't want to be restricted..." "The premise of experiential marketing is to create a closer bond between the consumer and the brand by immersing them in a fun and memorable experience . - David Moth If a brand stirs positive emotions in people then they are more likely to associate these emotions with that brand. This encourages brand loyalty and the stronger possibility of sales further down the line. To this end expe...