What is the difference between a mass and a niche target audience? A mainstream text has a wider and less specific target audience than a niche text may do, due to aspects such as airing time, scheduling, subject content (for example cast members, storyline etc) and mode of address. A niche text is generally less popular than a mainstream text, and also has the following of a niche audience (in comparison to a mainstream text which is followed by a mass audience). Explain why a media text can be 'mainstream' and why a media text can be 'alternative'. Giving two different examples of media texts for each definition. Mainstream Media Mainstream media outlets are found on television, radio, online and in newspaper and other publication forms. They include internationally recognised TV networks such as BBC, CBS, ABC and NBC, as well as national and international news channels like CNN and BBC World News. They also include large newspapers like The Guardian and The ...